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35 - How to redraw the eHarmony Logo in Adobe Illustrator CC


Questions & Comments

AHT JOHN - 6 months ago

Hi! Dan This is My Project 32 In This Course! Hopefully You'll Review My Work!{ LOGO}

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Video Transcription

Hi there, in this video we're going to redraw the new eHarmony logo. We're going to learn a couple of ways of doing it. We're going to use the Curvature Tool for one, and then we'll go off and use more symmetry and actual shapes. To build it, we'll use the Shape Builder and Eye Dropper Tool. We'll be awesome. Let's go do it now in Adobe Illustrator.

Let's open up, in our 'Exercise Files', under 'Logo Redraw' folder, there's one called '4 eHarmony'. There's going to be a couple of ways we can do this. Watch where your 2 is, it's probably 10. Let's go for just physically redrawing it. We're going to use the Curvature Tool instead of the Pen Tool. Pretty good for perfect round things like this. I'm going to zoom in. I'm using 'Command +' on my keyboard. 'Space bar' to kind of move around. 'Command +', on a PC it's 'Control +'. The crash course for the Curvature Tool, if you've forgotten, click once, click once, click once, you'll get curves, all sorts of cool curves. If you double click, and double click, and double click, you'll get corners. Let's grab the Curvature Tool again.

This is a corner because it goes in and changes, it changes direction, so double click. Over here, I click once for a corner. It's not till I kind of flag start-- I'm not dragging, just moving my mouse out that it starts doing this lovely curve. Here again, this is not a corner. It's kind of the start at the straight here, so I'm going to double click, and double click, and double click. It's just here, the kind of Apex of this curve here, that I want to click once for a corner. Back to here, it's a corner again, so double click. Actually, go back, just click it once. That is using the Curvature Tool. The Curvature Tool is pretty handy for especially things that need to be really perfect. The Pen Tool, if you were to play with it, that's a tough one to do that.

Now to slice this stuff through we're just going to use the Line Segment Tool. This is where it gets a little bit, just kind of hacky. So we'll show you a second one in a bit. So with the 'Line Tool', if I draw a line, it goes anywhere but if I hold 'Shift' while I'm dragging it, I get it in perfect angles. And in this case, I want this one, which is 45°. So I'm dragging this nice and long. I'll grab my 'Black Arrow', I'm going to line it up. You, my friend, line up there. And this one here, I'm going to copy and paste it. I'm going to grab you, and get you to line up. Now what I can do is, I'm going to move it down there. I'm going to grab this part of it, and try get it to snap to that point. Now if yours is not snapping, just check that you've got 'View', and you've got Smart Guides 'on'. I'm going to select both of these, copy and paste it.

Actually what I'll do-- you could rotate it now, holding 'Shift' because it rotates in perfect circle, and I could just grab this line. Try and get it to bang up against that one. Not bad. Another way you could do it though, just want to show you, is with it selected, I can go to 'Object', and go to 'Reflect'. And 'Vertical', turn Preview 'on', and make a 'Copy'. So instead of 'OK', which will just reflect that one across I want to make a copy at the same time. Either way. The second way was the longer way. So there's my kind of rough guy. Now I need to get the color segments. So I've got it all selected with my 'Black Arrow'. Then we're going to go to my super-duper favorite tool, the Shape Builder Tool. And I need to do a couple of things. One is, let's trim off these lines, so hold down the 'Option' key on a Mac, or the 'Alt' key on a PC and just drag through them. Clicking, holding, and dragging.

Next I want to color these segments, because at the moment, if I leave these, they're actually still kind of weird shapes. They're not kind of sliced up yet. To slice them up, I've got them all selected with my 'Black Arrow', 'Shape Builder', I'm going to pick a 'Fill color'. Any Fill color, we're going to change this in a second. Click off, and if I click on this guy and this guy, this guy, this guy, just alternating patterns. I'm going to pick another 'Fill'. You, you, you, and you. Now, watch this. They should all be separate segments. Now I can go through and recolor them. What I'll first do is select them, grab the 'Stroke'. I'll say, 'no' Stroke, buddy. Zoom out, so I can see my colors at the top here. I'll use the Eye Dropper Tool to select the colors. I'm going to select this first chunk. 'Eye Dropper Tool', and click the middle. 'Black Arrow', this one. 'Eye Dropper Tool', this one. Shortcuts; 'V' key is the Move Tool which we just used, click on this. 'I' is the Eye Dropper Tool. 'V' key. Look how impressed you are with my shortcuts. I'm trying to go real fast. It's taking forever, Dan. Come on. Trying to impress the people. We're getting there.

So that's one way of doing a heart, right? Let's look at a second way because maybe you're looking for, like perfect geometry. First up, we're going to start with the Rectangle Tool. We're going to draw out a rough rectangle size. We're also going to grab the Line Segment Tool here, and just click, hold, and drag. Now, remember, if I hold 'Shift', then it comes a straight line, I'm going to select both of these guys, and go to 'Align… vertical or horizontal? I can never remember. Horizontal'. So I've got this.

Now next thing I want to do is rotate this around. I could use my controls over here but I'm just going to hover just out here, with my 'Black Arrow'. Hold 'Shift', start dragging and it should lock it into the kind of ratio that I need. Now I'm going to kind of move it around, this other way. Now if yours is the wrong size-- mine does it magically with the right size. Click on just this, and you can adjust the sides here pretty easily. If you have them both selected, and try to adjust the sides, it kind of does weird stuff. So have it off, come in here, and adjust it to be perfect. If yours is jumping around like mine, trying to snap to things, you might want to turn 'View', Smart Guides 'off' for a second, then turn it back on. I'm happy with that.

Next I want to do is make this rounded curve at the top here. It's using these little dots, now if you drag one of them 'Black Arrow', just got the rectangle selected, does both sides. It might work for me. I'm going to slide it down. What you can do is grab the 'White Arrow', click this guy and hold 'Shift', grab that one, and just do these two at the top here. Up to you. I'm going to slide it down. Because it's 45° it's really easy. I just start dragging it, and if I hold 'Shift', just kind of slides it down at 45° angle. Line it up either which way. That's going to be the basics of it. I'm going to select this one. We're going to copy it. We did Reflect before, let's just rotate this one.

We've got to copy it first, so go to 'Edit', 'Copy'. There's one in here, it says 'Paste in Place'. I've just got two copies right on top of each other. I want this top one to be rotated over. Just using my arrow key, just to kind of tap it around, to get it looking like it should. We're kind of back to that exact same first box. So I'm going to run through it now but yes, they're up to the same spot where we go into our magical Shape Builder Tool. Bye, bye, bye. I'm holding down the 'Alt' key. I'm going to alternately fill these guys with green. Just so they're all sliced up. Actually I don't need to go fill the other ones up because they should all be separate pieces. Select them all, 'Black Arrow', I'm going to go to 'Stroke'. 'No' Stroke, please. Actually it's a little bit hard with no Stroke because these guys don't have a Fill. So select the edge of them, if you've followed me, or just give them a Fill. I'm going to steal the colors from this, because it's easy.

Remember, 'I' on your keyboard, is for the Eye Dropper. 'V' for the Move Tool, or the Selection Tool. I'm just going to go around, 'V' key to select it, 'I' key, drop color. 'V' key, select it. I can't select it because it's got no edge. Definitely color it, go to 'I' key, select it. 'V' key, select it, 'I' to select the colors. Don't listen to me, I'm rambling. All right, eHarmony. Now let's look at the text here. We're not going to redraw it with the Pen Tool. What we're going to draw is we're going to zoom in on an example of it, that we were using as a demo. I'm going to do a screenshot. 'Command-Shift-4' on a Mac, or 'Print Screen' on a PC. What I'm looking for is-- I'm going to go to 'typekit.com'. I'm going to try and find that screenshot. On a Mac it ends up on your desktop, PC, I'm really not too sure where it goes. You might have to check where your screenshots end up. I'm going to drag this in. Hopefully TypeKit's going to find it.

What I probably should do is Google, "What eHarmony uses as their new font." This is a new logo we designed for them, for 2017. It's picked a single line of text. Thank you very much. Need to confirm the text. They've guessed it perfectly. If it's wrong, you can just type it in. Now it's looking for the font. And, looks pretty close. The big one here is the 'a'. You can see here, some fonts actually have within their font, two versions of the 'a'. So be careful there. You might think, it's not the right font but it is, you just need to go to the glyphs panel in Photoshop. Probably the biggest giveaway is this slice here. This 'a' here has got a bit of an accent here. That might be something that the logo designers have done intentionally, taken a font like this, then gone and adjusted it. I made the font size bigger there, just so I can go down, scrolling. I'm looking for 'a' first of all, because that's the giveaway. None of those ones. Now I'm looking at the 'e'. It's none of those ones either. You get what the process is here. If it says 'Sync', it's awesome, it means it's free, it's part of TypeKit, and part of your subscription. If it says 'Pay', it's one of the paid fonts.

Let's jump back in to Illustrator, let's look at our handy work. One handy work, one handy work. This is probably more accurate. This one here was a little bit of a guess but they both came out pretty good. I hope you learned some stuff. Let's get on to the next video course in Adobe Illustrator.

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